The construction of a corporate identity must reach beyond formal assessments. It should also consider functionality aspects and how the proposed attributes shall be transmitted.

A good corporate image is not only a company's logo or a nice symbol. It is a whole set of applications meant to transmit the real personnality of that company to consumers and market.

Printed material, catalogs, identification of vehicles, signaling, advertisement, product identification, play important roles when creating an identity that is unique and coherent with an organization culture.